Our regular presenters, Julia Sutherland and Richard Melvin, are back with the latest in the Tune into Tourism series designed to help you improve, innovate and grow your tourism business. Whether you’re an accommodation provider, visitor attraction, restaurant/bar, tour operator or activity provider, you are welcome to sign up for receiving our industry insights and latest customer trends.
Research suggests that 50% of people in the UK understand the need to do more to look after their health and wellbeing - and a growing number are actively seeking ways to bring wellness into their holiday and travel plans. With its beautiful scenery and wealth of activities, Scotland is the perfect location to switch off and enjoy a well-deserved break - making it a go-to destination for travellers from around the globe.
A key theme of wellness is ‘escape’ - and whether that’s through a yoga retreat, spa break, nutritional and delicious dining experiences, taking in local events or simply getting out in the fresh air, there’s a huge variety on offer.
For businesses keen to learn more about the concept of wellness, this series of Tune into Tourism delivers invaluable insights into Scotland's broad wellness offer.
Hearing from and speaking to industry experts and providers, you’ll discover:
Whether you’re looking for hints and tips, have burning questions, or just want to join the conversation, we invite you to sign up for this series and stay tuned for ways of using wellness to add muscle to your tourism offering!